NewWhy one AI answer isn't a measurement

Be the brand AI recommends. Prove it.

Huginnova tracks how ChatGPT, Perplexity, Gemini and Google's AI answers talk about your brand and competitors, tells you what to change, and measures the lift from every change, with error bars on every number.

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Overview · last 30 days · 2,340 answers

AI visibility

62%

95% CI 55–68%

+14.2 pts · significant

Share of voice

27%

of brand mentions

Cited as source

19%

answers link to you

Who AI recommends

Your brand
62%
Pipewise
71%
Clarity CRM
48%
Northdesk
33%
Impact measured: comparison page published → 31% → 54% on targeted prompts (p = 0.004)

Tracking the AI engines your buyers use

  • ChatGPT
  • Perplexity
  • Gemini
  • AI Overviews
  • AI Mode
  • Claude

The problem with AI visibility numbers

Ask the same question twice, get two different answers

AI assistants don't return a fixed ranking. Most trackers ask once and report the result as fact, so their charts move with noise. We sample every prompt repeatedly and show the range, so you only react to real change.

  • 3 samples

    per prompt, per engine, every run

  • 95% intervals

    on visibility, citations and more

  • Significance tests

    on every period-over-period change

  • Every answer kept

    so any number can be audited

Prompt asked to ChatGPT

“best CRM for a 20-person startup”

Run 1

1. Pipewise

2. Your brand

3. Clarity CRM

Mentioned in 1 of 1 answer

100% 95% range 21–100%

One run says you're “always” recommended. Run it again and it might say “never”. The true range is anywhere from 21% to 100%.

How it works

From what AI says, to what you do, to what it changed

One loop, built for teams that have to show results.

01Measure

See how often each AI engine recommends you

Every prompt, on every engine, several times, in the market and language you choose. Visibility, share of voice, position and sentiment, each with its 95% confidence interval.

Learn more
ChatGPT
74%
Perplexity
58%
Gemini
49%
AI Overviews
66%
AI Mode
41%

02Understand

Learn which sources shape the answer

Find the websites AI engines cite for your category, which competitors they favour, and the exact sentences they use about you. Click any number down to the original answer.

Learn more
  • g2.com38% of answers · mentions you in 12%
  • reddit.com31% of answers · mentions you in 44%
  • techradar.com22% of answers · mentions you in 9%
  • yourbrand.com19% of answers · your site

03Act

Get a prioritized, evidence-backed plan

Content to create, sources to get featured on, crawler blocks to fix and narratives to correct, ranked by impact and backed by the answers that justify them.

Learn more
  • Content

    Win “best CRM for a 20-person startup”

    Pipewise 71% vs you 18%

  • Off-site

    Get featured on g2.com

    cited in 38% of answers, rarely with you

  • Technical

    Unblock PerplexityBot in robots.txt

    it can't read your pages today

04Prove

Measure the lift from every change

Mark an action as done and we compare the 28 days before and after on the prompts it targeted, with a significance test. Real results, not anecdotes.

Learn more
before · 31%after · 54% · p = 0.004

For agencies

Sell GEO with reports your clients believe

Your clients are asking whether they show up in ChatGPT. Give them a live, branded answer, and show the measured impact of your work every month.

  • White-label client reports

    A private live link per client with your logo and colors, plus PDF export. Our brand never appears.

  • One workspace for every client

    Unlimited team members with admin and member roles. No per-seat fees, ever.

  • Impact you can invoice

    Before/after measurement on every action turns a GEO retainer into a results story.

S

Summit Digital · white-label

AI visibility report · Northwind Outdoor

AI visibility

58%

+11.4 pts · significant

Work completed

6 actions

4 with measured lift

  • Buying guide published+18 pts
  • Listed on 2 review sites+9 pts
  • PerplexityBot unblocked+6 pts

Illustrative example.

Why Huginnova

Built like a measurement tool, not a slot machine

What you get compared with the typical AI visibility tracker.

HuginnovaTypical tracker
Runs per prompt and engine3 every runOften 1
Confidence interval on every metric
Changes and alerts only when statistically significant
Before/after impact of each action
Click any number down to the original answerVaries
GEO writer grounded in the pages AI actually citesVaries
AI referral traffic and AI crawler analyticsIncludedOften an add-on
Query fan-out, shopping cards and ads inside answersVaries
AI analyst that answers from your own dataVaries
Power BI, Looker Studio and Google Sheets connectorsEvery planOften enterprise-only
REST API (OpenAPI), MCP server, webhooks and CSVEvery planOften enterprise-only
Free Chrome extension for any AI answer and any siteVaries
Public, documented statistical methodologyVaries
White-label client reportsFrom $299/moOften enterprise-only

Based on publicly documented features across the category. Read our methodology.

Pricing

Simple plans. Every metric included.

All major AI engines, confidence intervals, the action plan and impact measurement on every plan. Unlimited team members.

Starter

For a single brand

$99/month

Billed monthly

brand
1
brand
prompts
100
prompts
drafts/mo
10
drafts/mo
5 AI engines included
  • Every feature: sentiment, reputation, Shopping, AI traffic, site audit…
  • MCP server for Claude, ChatGPT and Cursor
  • Unlimited team members
Start 14-day free trial
Most popular

Agency

For agencies and multi-brand teams

$299/month

Billed monthly

brands
10
brands
prompts
400
prompts
drafts/mo
40
drafts/mo
5 AI engines included
  • Everything in Starter
  • White-label client reports and links
  • REST API, Looker Studio and BI connectors
Start 14-day free trial

Agency Scale

For larger agencies

$799/month

Billed monthly

brands
30
brands
prompts
1,000
prompts
drafts/mo
120
drafts/mo
5 AI engines included
  • Everything in Agency
  • Priority support
  • Onboarding call for your team
Start 14-day free trial

Every plan tracks ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode with a full weekly measurement. Add-ons: daily tracking from $39/month, Claude from $59/month, +50 prompts for $45/month.

14-day free trial on every plan. Card required, cancel anytime before the trial ends and you won't be charged.

FAQ

Questions, answered

Can't find what you need? Our methodology documents exactly how every number is produced.

Which AI engines do you track?+

ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode on every plan, plus Claude as an add-on. Answers are collected with web search on, in the country and language you choose for each brand.

Why do you run each prompt several times?+

Because the same question gets different answers from one run to the next. A single run is an anecdote; repeated samples give you a range you can trust, and tell you when a change is real rather than noise.

What does a confidence interval mean here?+

If we report 62% (95% CI 55–68%), the brand was mentioned in 62% of the sampled answers, and the true rate is very likely between 55% and 68%. More samples make the range narrower.

Can I share reports with my clients?+

Yes. On the Agency plans every client gets a private, always-up-to-date report link with your logo and colors, plus PDF export. Our brand doesn't appear on it.

How does the free trial work?+

Every plan includes a 14-day free trial. A card is required to start; cancel any time before the trial ends from Billing and you won't be charged.

Do you charge per team member?+

No. Invite your whole team on every plan. Admins manage billing and workspace settings; members work on clients and brands.

Find out what AI says about you

Set up your first brand in five minutes and get real answers from every major AI engine the same day.